Week 9 - Relationship Between Reputation and Management

Monday, March 8, 2010 2:10 PM

Corporate reputation management is rooted on the skill set of ethical corporate public relations professionals but it encompasses the cooperation and coordination across the entire organization. The most consequential driver of reputation is the quality of an organization's relationships with its stakeholders.

Reputation is not something that can be built overnight. It may take a long time for reputation to be built yet reputation of an organization can crumble within a night. The worst thing an organization can do, just because they want to make themselves look good, is to claim to be something that they are not. Take for instance an organization were to say that they are an environmentally friendly organization but they do not act as they say. This would cause the organization to lose their trust from the public and their reputation.

Organizations need to run in an open environment. They need to react to the public outlook and changing expectations. The way an organization is being managed contributes to how its reputation is like. With good management, crisis management may not be needed. The process of listening to the audience and stakeholder issues and concerns, and being thoughtful and understanding toward the rise of public viewpoints on issues with regards to the organization, are essential roles and tasks of public relations practitioners.

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Week 9 - Relationship Between Reputation and Management

Monday, March 8, 2010 2:10 PM

Monday, March 8, 2010 2:10 PM