Week 7 - Building Bridges

Monday, February 22, 2010 2:07 AM

Public relations is crucial and significant job as it involves bringing people together, developing mutual understandings, benefits and joint action. Public relations practitioners act as the middle person, to pull things into one piece. The very core of this job scope is making use of their good communication skills to assist organizations in attaining their objectives.

In this line of job, it is all about building relationships, making connections, maintaining them to aid their clients, or organizations seeking publicity exposure, to be publicized. Pubic relations is directed at building good working relationships between organizations and their stakeholders and communities. Community relations and community engagement are vital of the job.

Therefore, public relations skills are needed across a range of organizations. Public relations practitioners need to spend a lot of time learning up on cultural differences because if, for example, their client is of different ethnicity, they would be prepared and ready. Besides, under different working environments, there are different challenges that would be faced. Thus, public relations practitioners need to adapt readily to their working environment and source for ideas for a solution.

Some challenges that public relations practitioners will inevitably face are time management, budgeting and building and maintaining good networks. It is then up to the public relations practitioners to decide what they should do in that situation.

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Week 7 - Building Bridges

Monday, February 22, 2010 2:07 AM

Monday, February 22, 2010 2:07 AM